HEY
THERE!
I’m a purpose-driven digital marketer, creative strategist, and producer based in San Diego, CA.
With years of agency experience and specialized expertise in the beauty, wellness, and lifestyle categories, I strive to inspire audiences and build communities through thoughtfully crafted digital content and brand strategy.
MY EXPERTISE
Strategy
I develop results-driven tactics for creative content, campaigns, social media channels, partnerships, and more.
Production
I oversee and execute creative production projects from conception to delivery.
Management
I strategically curate and publish content, harnessing tone of voice through copy and engagement across social channels.
MY MINDSET
Creativity
Compelling creative is crucial to standing out in today’s digital landscape. Visual identity and voice should consistently reflect a brand’s core mission and essence, while content strategy should constantly experiment and evolve based on learned insights to surprise and delight audiences.
Community
The best brand stories are built on community. Today’s consumers are not only seeking the best benefits – they also value a sense of belonging. It is essential for brands to actively listen and authentically engage while creating exciting opportunities for community involvement.
Collaboration
Creating an exceptional brand and cultivating a unique community takes a village. With my experience managing cross-functional teams, I recognize how important a cooperative mindset is to synergy and success. My approach to leadership effectively balances empathy and efficiency.
